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Friday, December 18, 2009

Steve Jobs, Apple, and the iPhone

The iPhone hype has been all over the place since Steve Jobs and co. introduced the monster way back in January of 2007, and quickly became available by June of 2007. Apple has since then been one of the most successful companies in the mobile telephony field, along with Research In Motion and Samsung, the only difference is that they have one phone in their front line (or you could say one model line). They have a very loyal fan base, an impecable App Store, and one line of phone, the iPhone. Every year, they release an "updated" version of the phone, first we had the iPhone Classic, iPhone 3G, finally we have the iPhone 3GS 6 months into its existence, wait another 6 months then you can say hello to the new iPhone, what kind of naming scheme should the next one have?iPhone 3GSM?Really, are they trying to spell out GSM (Global System for Mobile communication)?

The update that you get from one version to the successor really isn't much, though the update from Classic to 3G did bring in something, you know, 3G, when everybody already had it in their phones. When Apple released the iPhone 3G, all the other phone manufacturers were like "Okay....3G....wow". Oh yeah, also the new white variant of the iPhone 3G. From 3G to 3Gs, faster web browsing, a more fluid experience, and better graphics. The 3GS support OpenGL ES2.0 while the 3G supports 1.1. Along with some more minor updates.

So, why is the iPhone such a winner? Simple, it gave everyone something new, multi touch. When pinch-to-zoom was demonstrated, everyone was going nuts! It also had one of the most finger friendly UIs since it uses a capacitive screen for its touchscreen interaction. Capacitive touchscreens rely on the electrical properties of the human body to detect where and when on the display the user is interacting with, thus, the use of the current stylus was not applicable, though we do have a new capacitive stylus coming. Also, the fact that it really doesn't take a genius or a techie to learn how to use the iPhone, it's so simple that nobody had a hard time with it. Unlike Windows Mobile where you had to dig through all those .cab files, root folders, etc. That's what makes it such a success, the new beautiful, simple, and fast UI. The multitouch capabilities. The single physical button. Last but not the least, the Apple Appstore - need an app to light up a christmas tree? they have it! Really, how hard is it to plug in the male plug to the female socket? I believe the AppStore is where they really got it, and look at it now, dare I say more?

Now, all these things surely make the iPhone one of the most wanted phone, right? RIGHT! It IS one of the most wanted phone to date, BUT, not everybody wants it and not everybody likes it. Despite all these, why?

Here's why. The iPhone does give you the best experience with the Appstore, UI, multitouch, and I do believe that the iPhone does bring out the most with current cell phones with its current offers in the Appstore. BUT, it still lacks multi tasking. It's not really about physical keyboards, a removable battery, a 5 megapixel camera, widgets, or open development (I think average customers don't even know what this is!), it's not (sorry verizon, but the droid is one heck of a machine). Though some might disagree, some might want all that megapixel count in their phones, some might want a physical keyboard, heck, some might even want their phone be a specific form factor. For me though, its about the lack of multi tasking. Though others might bug me a bit (e.g. the battery) but my main gripe is with multi tasking.

I always need a phone that can run simultaneous apps altogether, because when I browse the web, I need the music to play at the background, the notes open so that when I find out something new and cool I can take note of it, and the messaging department should be running on the background as well. There are times when I need to open the calculator when browsing the web, dig up a media file that I have, and so much more, and I need to do this without ever closing the app that's currently running. That is where the Iphone fails for me, WinMo did its part for me but the UI is really unbearable. Nowadays, UIs are pretty much important thanks to the Iphone as well. So, what's next for me? With WinMo 7 still faraway (thanks for screwing this up Steve Ballmer and co.), I believe Android is the next stop for me. Try out Android and see if it has what I need, and really evrything iDont, Droid Does! :)

Feel free to leave some comments below, let's see your take here.

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